Workshops, lectures, and events are inseparable parts of the business process and efficient ways to promote this business in the local and global arenas. Organizing an event has several steps that must be taken into consideration, and one of them is the meeting room rental. Sao Paulo is the most populous megapolis in the Southern Hemisphere, a part of the Brazilian wealthiest state. It is also the 9th largest metropolis globally, a renowned center for arts, culture, and entertainment, a financial powerhouse, and a top business hub, chosen by numerous local and international giants. Being one of the most populated cities on the continent, SP plays a vital role in the region's tourism industry and its business sector, in particular. Almost 40% of the total number of tourists arriving in the city come here for business. One can only imagine how developed the MICE sector in the city is and how often entrepreneurs are looking for conference rooms in Sao Paulo. Regularly, the city hosts important global events and occasions, with an annual Formula 1 motor race, The Fashion Week, biennial art exhibition, etc. According to the International Congress & Convention Association, SP ranks 1st among the cities that host international events in the Americas and 12th in the world.
