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Sao Paulo is an industrial metropolis with 12 million residents. Skyscrapers, huge business centres and many more diverse venues are nestled in this area. The city’s rhythm and business tendencies have caused a huge rise in the coworking market. Why is coworking so popular in Sao Paulo? City’s infrastructure is insufficient to successfully connect all of the district, which results in terrible traffic, constant air pollution and unpleasant, prolix work-home route. This has formed a tendency of living as close to your work as possible. As a result, rent prices in residential buildings close to the business district has inflated. Renting a coworking space in Sao Paulo is a great way to improve the quality of life as you are more likely to find it closer to your home.

Sao Paulo has the largest amount of startups, many of which specialize in tech and IT. This brings a steady workforce flow to the city. But business in Brazil is not only about skills and experience, it is also about your personal connections. They play a vital role in setting up and running a company. That is one of the reasons why many startups choose to cowork in Sao Paulo. Shared office space gives a great opportunity to build organic business connections, be it potential clients, partners or team members. Renting a coworking space requires minimum financial commitment and gives you the freedom to try out and experiment with new projects.

The area is known for nestling the largest number of companies, producing around 35% of Brazil's GDP. The city is also the most populous in the country. More and more residents each year work in financial service and technology branches. The main industries of the city include tech, commerce and finance as well as the medical sector. Multinational business sharks often prefer Sao Paulo to Rio, when locating their headquarters in Brazil. Not to forget, Sao Paulo is the centre of trade fairs, hosting the majority of Brazil’s large trade fairs. The most important business districts include Avenida Paulista, almost 3km of business centres and banks, Pinheiros and Santo Amaro. These neighbourhoods are well developed and provide better infrastructure as well as better security. So it’s no surprise that coworking spaces in these areas of Sao Paulo are pricier than in others.