When talking about business opportunities in Serbia, entrepreneurs usually mean its capital city - Belgrade - a top office location for a vast array of national and international companies and enterprises. The largest city of the country is home to almost 1,7 million people. It boasts a strategic location at the confluence of the Danube and the Sava rivers, at the crossroads of the Balkan Peninsula and Pannonian Plain. This location was the first and foremost push towards the economic growth of the city. Microsoft, Endava, Philip Morris, GridDynamics, Hyperoptic are some of the most famous names that have their offices in Belgrade nowadays. The city also has a reputation as a financial centre of Southeastern Europe, hosting a Central Bank. Currently, there are over 120 thousand companies, 76 thousand enterprises, and 50 thousand shops on the territory of the city. As of 2019, the city employed more than 31% of the local population and generated over 40% of the local GDP.
