The Hanseatic city of Hamburg is the second biggest in Germany with the population of almost 2 million people. It is a flourishing center of international trade due to a big port on river Elbe. Over a thousand of seaports in the world can be reached directly from Port of Hamburg, which is the third in size in Europe.
With a very high employment rate (88%) and high purchasing power, Hamburg is an attractive location for domestic and international businesses. Hamburg’s leading economic sectors are banking, media, tourism, marine shipments, shipbuilding, aerospace and heavy industry (producing steel, copper, and aluminum). Among the companies which are headquartered in the city are Airbus, Unilever, Blohm + Voss, Beiersdorf, Berenberg Bank(the second oldest bank in the world), newspapers Der Spiegel and Die Zeit.
The HafenCity is one of the most promising urban projects in Europe. It has the area of approximately 240 ha and is located within the Hamburg-Mitte business district. After its completion in 2025, it will offer residential and commercial properties to more than 60,000 people and will increase the territory of the city center by 40%. As roughly half of the construction works have already been finished, there are many offices for lease in HafenCity, occupied by over 200 companies - from big corporates, such as Unilever and Germanischer Lloyd, to smaller e-commerce firms and start-ups. It is not surprising that entrepreneurs want to rent workspaces in HafenCity. First, it has an excellent infrastructure, with special emphasis on sustainability. All buildings here must comply with the high standards of HafenCity Ecolabel. The neighborhood also has many charging stations for electric vehicles. And second, HafenCity has already become the synonym of prestige with its cutting-edge construction technologies and focus on people’s well-being.
Hamburg-Mitte is the business heart of Hamburg. It includes 19 quarters of the city, such as Altstadt, Neustadt, Steinwerder, St Pauli, Wilhelmsburg, Waltershof, Veddel, HafenCity, Kleiner Grasbrook, etc., where leading German and international companies prefer to rent office space. Hamburg Central Station is located in Hamburg-Mitte as well as many prominent landmarks and high-end shops, Neuer Wall being one the most famous shopping streets in Europe.
The second most popular location for office lease in Hamburg is Hammerbrook City Süd. It has become home to over 800 enterprises with 20,000 employees.
Hamburg has an ambitious goal of becoming “European Capital of Innovation 2020”. Its 8 clusters – Healthcare, Aviation, Logistics, Maritime, Life Sciences, Media & IT, Creative Industry, and Renewable Energy - help companies adapt to the demands of the future. Unsurprisingly, together with Venice, Hamburg becomes the first city to welcomes 5G internet in 2018. It is part of “Network of the Future” – ten times faster than the previous generation- and will be tested in Hamburg Port.
Rapid but sustainable development is the top priority for the city. By 2022, the government plans to obtain over 35 % of electricity from renewable energy sources. Residents of Hamburg support many green initiatives. For instance, at Hamburg Airport, passengers are offered a discount when buy and drink beverages in their own cups, which can significantly decrease the amount of rubbish.