When it comes to talking about Esbjerg, there is always someone mentioning that this is a big seaport located on the West coast of Jutland, some 164 kilometres from Aarhus, the peninsula’s largest and Denmark’s second-largest city. Well, anyone saying this will be right, as this is one hundred per cent accurate information. Established in 1869, the Esbjerg Harbour has seen a couple of farms - which the locality was before - transformed into a powerful urban centre with immense economic potential in less than 50 years. Yet, one thing that people still seem to forget to mention when talking about this maritime pearl in the southwest of Jutland is that this is a popular tourist destination. Thus, renting a shop in Esbjerg automatically becomes a lucrative business incentive. Sure, Europe’s pivotal tourist experts of the 20th century claimed that nobody wants to come to Esbjerg, as there is nothing else but the ports, ferries, and docks to see. Still, as soon as Esbjerg became the staple of the Danish economy due to its immense involvement in the oil and gas industry, offshore green energy production, and export business, “experts” from all over the world paid imminent attention to the city, and tourist flew here willing to see what is so special about Esbjerg.
